Wisdom.Applied Wedne...

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The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Two Tiësto Pre-Summe...

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Today’s Two for Tuesday, we’ll discuss a couple Tiësto tracks that will be essential to kicking off your summer! I know it is only Spring, but the mini heat wave that’s taken over Chicago is getting me all excited for Summer Music and Festivals! This summer, world famous...

Funny Friday: X-Men,...

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The big blockbuster X-Men Days of Future Past—the 7th installment of the X-Men franchise since 2000—opened last night! Running solid for 14 years, X-Men has maintained its Marvel reign for longer than any other Marvel superhero movie, including Spider-Man, Iron Man, Thor and more. While...

Throwback Thursday: ...

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The Disney Channel is set to launch the sure-to-be hit s TV series Girl Meets World, a spinoff of the ’90s comedy Boy Meets World. In honor of the newly released the intro for the series and the upcoming premier, this Throwback Thursday we’ll take a glance at the two...

Wisdom.Applied Wedne...

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The most popular sporting event in the world is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as colorful and...

Two For Tuesday: Two Apps that will save your workflow May20

Two For Tuesday: Two...

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Sometimes working on big projects is really exciting and a great chance to flex those creative and analytical muscles. Other times, big tasks or a heap of responsibilities is more than daunting and requires a lot of plate spinning. In managing projects, technology can be a blessing and a...

Trending News Monday...

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Google is playing Throwback Monday today for the 40th anniversary of the Rubik’s Cube (that doesn’t sound at all like something a tech company would highlight). If you’ve been wasting you day away trying to match up the colors of Google’s digital Rubik’s Cube...

Funny Friday: Name t...

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Do you ever find yourself watching a narrated commercial and thinking, “where have I heard that voice before?” Brand-name advertisers more and more frequently turn to celebrities to create voiceovers for their product ads. Though many professional voice actors are less than thrilled about...

Throwback Thursday: ...

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Television commercials–while they might be great at getting brands in front of consumers, they’re equally as good as getting actors to build a portfolio. In fact, many of today’s A-listers got their starts in various print and television ads. Brands will pay big money to have...

Wisdom.Applied Wednesday: Branding a Blockbuster May14

Wisdom.Applied Wedne...

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New movies hit theaters every weekend, so who’s to say which films are bombs and which are blockbusters? Obviously, promotion, casting, budget and content (if you don’t have a story or a big name, what’s putting butts in the seats?), play factors, but are...