Wisdom.Applied Wedne...

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The most popular sporting event in the world is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as colorful and...

Two More Celebrity E...

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If the Donald Sterling scandal has done anything, it’s once again exposed that brands who associate with controversial public figures, especially when the controversy involves racism, are flirting with disaster. When TMZ released the recording of Sterling making 15-minutes worth of...

Wisdom.Applied Wednesday: Should the Share Economy be Regulated? Apr23

Wisdom.Applied Wedne...

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What many are referring to as the share economy appears to be an outgrowth of our struggling financial times. As everyone struggles to generate income, fewer people are willing to pay for a new car or hotel room. Combine this with the rise of start-up culture within the app community and the...

Two Celebrities Bran...

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Vanilla Ice loves  Teenage Mutant Ninja Turtles (and Kraft).     While Ice’s more controversial days are (likely) behind him, hiring any celebrity to endorse a product or brand seems like an even riskier venture these days than in the past thanks to the speed bad press can...

Wisdom.Applied Wedne...

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If a pictures worth 1,000 words, what’s a website with 1,000 pictures worth? 1,000,000? 16, 000,000,000? More image-based websites seem to be cropping up every day. Visual web content has been on the rise for years, and it’s exponentially changed the way everyone (from developers...

Throwback Thursday: ...

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As a multicultural agency, we put a lot of stock in alternative perspectives on the world, especially in advertising. That’s why we were especially interested to hear the buzz around Brazil’s burgeoning graphic design industry, which is shaping up to be an influencer around the...

Keep Calm and Read F...

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You’ve seen it everywhere: that specific shade of red, that iconic 20th century typography and, of course, that timeless phrase—”Keep Calm and Carry On.” This WWII-era poster has become one of the most recognizable pieces of public art in recent history and has been transmuted...

Subscribe vs. Own

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“The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model, and it might not be successful.” Steve Jobs famously made this proclamation to Rolling Stone in 2003. While it’s easy to smirk at inaccurate predictions about...

Throwback Thursday: ...

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Advertisers aren’t romanticizing the industry when they say that it’s made up of artists, poets, writers and businessmen. After all, today’s ads are arguably the most prominent (albeit unappreciated in some cases) pieces of art available to the masses. True art–and good...

Two for Tuesday: Inf...

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Sometimes, it’s not a bad idea to switch a brands style—staying updated with the latest and the greatest trends. However, when brands change their identity, it can bring on a world of problems for them, and their only option (besides plummeting sales), is to retreat. On this Two for...

Trending News Monday...

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Some jokes just don’t die… and neither do some rumors. Last week, an April Fool’s prank in the form of a press release announcing an eighth installment of the Harry Potter series made a resurgence. (Perhaps it was a way for Harry Potter fans to steal the Hunger Games’s...

Wednesdays without Will: The Price of Social Nov13

Wednesdays without W...

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Discussing the future of advertising or even just the role of digital and the Internet on advertising has one consistent truth: with digital, we are better able to target our advertising to a person’s interest, and, going forward, that process will get more and more exact. However, the...

Throwback Thursday: Headphones vs. Beats by Dre Nov07

Throwback Thursday: ...

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Like all things, headphone styles go in and out of fashion. From those used in the early twentieth century by wireless operators sending and receiving Morse code messages to ’80s teens rocking out to their Walkmans and today’s population talking hands free on their cellphones,...

Two for Tuesday: Two Interesting Album Releases Oct29

Two for Tuesday: Two...

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2013 is the year of interesting album releases. With all the music-playing mediums, promoting albums have become a bit of a game: Fall Out Boy came back overnight from a long hiatus with a new single and music video; Miley Cyrus brought a new sound to mirror her new image and used her...

Wednesdays without Will: Television without Commercials Oct23

Wednesdays without W...

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Since before the original iPhone announcement, the Apple faithful have been waiting with bated breath for the tech innovation company to streamline the way we watch TV the way they did music and computing. Apple’s initial foray into the market with Apple TV didn’t captivate users the way...