Two for Tuesday: Jingles & Branded Pop Songs Apr22

Two for Tuesday: Jin...

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Advertisers use a variety of techniques to leave a lasting impression on consumers, but perhaps none may be as influential as the use of music. Try and think of a recent commercial that didn’t accompany its message with some sort of melody. A musical composition can establish brand...

Funny Friday: Hilari...

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There’s something special about local commercials. Low production costs, amateur acting and cheesy jokes often place these ads under the category of “it’s so bad, it’s good.” In fact, the commercials we love to make fun of just so happen to be some of the most successful. For...

The Golden Girls (and Guy) Feb12

The Golden Girls (an...

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This Winter Olympics, I have something in common with a few of the athletes. It’s not my striking good looks in tights, but you’re close. This year in Sochi, three American athletes share my last name, Gold: Gracie, and siblings Arielle and Taylor Gold. And yes, they all traveled to Sochi...

Fun Friday: Where’s ...

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Guys, I have a confession to make. As a grown man, this isn’t easy to say. My tear ducts have been doing odd things lately: some sort of liquid drips out, and these little bits of warm, salty water fall down my cheeks. It usually comes with some sort of strong emotion inside of me. It’s...

2013: Top Ten Ads Ac...

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As 2013 comes to an end, it seems natural to be in a reflective mood. Some think about their travel adventures, others recall endearing memories with friends and a few like me wonder if the Ventra card was the apocalypse Pop-Pop warned us about. I’ve also been reflecting upon the top...

2013: Top Five Viral...

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Twenty years ago, experts could look at TV ratings, box office results and book sales to determine which entertainment had people talking the most. Not anymore. Viral videos have joined the conversation as the newest measure of popularity. If it seems like you’ve watched more online videos...

Wednesdays without Will: The Hip Side of Hanukkah Dec04

Wednesdays without W...

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The holiday season truly is the most wonderful time of the year. We’re surrounded by fresh snow, colorful lights, and, of course, radio stations that play Christmas music 24/7. Chicagoans like myself tune into 93.9 My FM for the best holiday jams while we sit in holiday traffic. I’d like...