Wisdom.Applied Wedne...

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The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Wisdom.Applied Wedne...

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The most popular sporting event in the world is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as colorful and...

Throwback Thursday: ...

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Television commercials–while they might be great at getting brands in front of consumers, they’re equally as good as getting actors to build a portfolio. In fact, many of today’s A-listers got their starts in various print and television ads. Brands will pay big money to have...

Wisdom.Applied Wedne...

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Barton F. Graf 9000′s spoof of The Barbarian Group epitomized the ad industry—innovatively competitive. As advertising advances and competition becomes more and more fierce, agencies all around the globe try to keep topping their rivals by developing unique content that could appeal...

Two More Celebrity E...

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If the Donald Sterling scandal has done anything, it’s once again exposed that brands who associate with controversial public figures, especially when the controversy involves racism, are flirting with disaster. When TMZ released the recording of Sterling making 15-minutes worth of...

Two For Tuesday: Ads...

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A lot of clutter exists on the Internet. The terabytes of data users submit to the abyss of the World Wide Web seems to expand exponentially—directly proportional to the amount of time users are spending online. The ease with which people can produce content for blogs, websites and social...