Throwback Thursday: ...

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Some say children have it easy these days. Not many will disagree. Children today grow up with a multitude and plethora of technological advancements that make daily life seem very easy. On the other hand, children have way more to handle and deal with than kids from prior generations....

Wisdom.Applied Wedne...

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The landscape of outdoor advertising is changing by, well, the landscape of the outdoors. Wisdom.Applied Wednesday, let’s take a look at two pretty unique urban advertising campaigns, and why outdoor advertising is getting a little more creative. Here’s a familiar scenario for those of us...

Two Celebrities Bran...

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Vanilla Ice loves  Teenage Mutant Ninja Turtles (and Kraft).     While Ice’s more controversial days are (likely) behind him, hiring any celebrity to endorse a product or brand seems like an even riskier venture these days than in the past thanks to the speed bad press can...

Wisdom.Applied Wedne...

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To say the media landscape has been changing over the last few years would be an understatement of epic proportions. Take last year’s Primetime Emmy Award nominations alone to see how far the media arena has expanded. Netflix, a perennial non-winner, swopped up a surprising 13 nominations, 9...

Two for Tuesday: Oly...

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The Olympics are the hottest topic right now, and the entire world is tuning in to watch. With so many eyes glued to the screens during broadcasts, marketers are taking the opportunity to make bold statements and tug on our heartstrings. This Two-for-Tuesday, let’s take a look at two...

Throwback Thursday: ...

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The advertising may be ever-changing, but parts of the ad game remain constants. Since the industry began, countless changes have been made to the way brands market their products, and behind most of these changes stood a risky idea; sometimes those risks paid off. Let’s take a look at three...