Two for Tuesday: Two...

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Social media provides a place for us all to be heard. In our joys and grief, we share, we express and we make our point. We see the poignant–like Jim Carrey’s response to the death of the bright creative light, Philip Seymour Hoffman: Dear Philip, a beautiful beautiful soul. For the...

Keep Calm and Read F...

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You’ve seen it everywhere: that specific shade of red, that iconic 20th century typography and, of course, that timeless phrase—”Keep Calm and Carry On.” This WWII-era poster has become one of the most recognizable pieces of public art in recent history and has been transmuted...

Two for Tuesday: Neg...

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We’ve all been exposed to the occasional attack advertisement, most notably during election seasons. They can be nasty, controversial and even untrue; but do they work?   In recent years, several brands have turned negative in their ad campaigns against rival companies. This Tuesday,...

Two Hispanic Ads for...

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These days, some advertisements appear in front of such a diverse market that they beg the question, do targeted consumers even know marketers are reaching out to them? Take Hispanic ads that appear in front of the general market or even ones that only play on Spanish-language channels–...

Two for Tuesday: Two Things Consumers Hate about Digital Advertising Aug27

Two for Tuesday: Two...

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There’s no doubt commercials get in the way—marketers follow the consumers and then make their move. Advertisements are entertainment’s way of making profits off consumers’ interests. However, consumers have found ways of avoiding (more or less) television advertisements, and more...