Wisdom.Applied Wednesday: Branding a Blockbuster May14

Wisdom.Applied Wedne...

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New movies hit theaters every weekend, so who’s to say which films are bombs and which are blockbusters? Obviously, promotion, casting, budget and content (if you don’t have a story or a big name, what’s putting butts in the seats?), play factors, but are...

2012: Top Flicks Dec28

2012: Top Flicks

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2012 presented a comeback year for the film industry; since 2009, box office numbers were declining, but highly anticipated sequels, family-friendly movies and a grown-up with a teddy bear helped make this year’s box office more successful than the last, generating $10.4 billion in revenue....