Wisdom.Applied Wedne...

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The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Wisdom.Applied Wednesday: The Art of Advertising Feb19

Wisdom.Applied Wedne...

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Advertising at its best is art. Art with a purpose: to persuade, convince and, yes, perhaps even coerce a consumer into purchasing a product–to consider a brand. All art does that. It has a story to tell, a message to convey. Perhaps it escapes the observers, but artists are always trying to...

2013: The Year of th...

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Vine, the 6-second-video social networking application, debuted this year and grew to be one of the most popular mobile applications, with 13 million users. This Two-for-Tuesday, we’re bringing you 2013′s funniest vines (two-per-category). Two Best Come-Back Vines King Bach really...

Wednesdays without Will: The Price of Social Nov13

Wednesdays without W...

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Discussing the future of advertising or even just the role of digital and the Internet on advertising has one consistent truth: with digital, we are better able to target our advertising to a person’s interest, and, going forward, that process will get more and more exact. However, the...

Two for Tuesday: Neg...

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We’ve all been exposed to the occasional attack advertisement, most notably during election seasons. They can be nasty, controversial and even untrue; but do they work?   In recent years, several brands have turned negative in their ad campaigns against rival companies. This Tuesday,...