Wisdom.Applied Wedne...

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The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Funny Friday: Cameos...

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Calling all sports fans, commercial fans, food fans, Bruno Mars fans and don’t-really-care-about-anything-but-being-social fans–get ready because The BIG GAME is almost here. Nope, not the World Cup (that’s this summer); not the Sochi Olympics (those are still two weeks...

Wednesdays With Will...

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Mixing brands and political commentary can be risky, but that’s not stopping a number of brands from using their social media accounts to support LGBT rights this week. While the Supreme Court hears both sides of California’s Proposition 8 Case regarding same-sex marriage, several brands...