Wisdom.Applied Wedne...

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The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Throwback Thursday: ...

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Television commercials–while they might be great at getting brands in front of consumers, they’re equally as good as getting actors to build a portfolio. In fact, many of today’s A-listers got their starts in various print and television ads. Brands will pay big money to have...

Wisdom.Applied Wedne...

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Barton F. Graf 9000′s spoof of The Barbarian Group epitomized the ad industry—innovatively competitive. As advertising advances and competition becomes more and more fierce, agencies all around the globe try to keep topping their rivals by developing unique content that could appeal...

Two for Tuesday: Jingles & Branded Pop Songs Apr22

Two for Tuesday: Jin...

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Advertisers use a variety of techniques to leave a lasting impression on consumers, but perhaps none may be as influential as the use of music. Try and think of a recent commercial that didn’t accompany its message with some sort of melody. A musical composition can establish brand...

Throwback Thursday: ...

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Brands constantly alter the way they advertise in order to cater to ever-changing social and cultural norms. Still, despite the rapidly changing world around us, some things never change. For today’s Throwback Thursday, let’s take a look at two ad campaigns that stand the test of...