Wisdom.Applied Wednesday: Branding a Blockbuster May14

Wisdom.Applied Wedne...

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New movies hit theaters every weekend, so who’s to say which films are bombs and which are blockbusters? Obviously, promotion, casting, budget and content (if you don’t have a story or a big name, what’s putting butts in the seats?), play factors, but are...

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“And now, here’s your host Jimmy Fallon!” For the past 20 years, Jay Leno has been puking up the same material on The Tonight Show, which kept his viewers loyal and ratings steady; but, he never really learned how to appeal to the ever-growing Internet audience. So NBC did what they had...

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Earlier this week, Kelly Clarkson took to Who Say, Facebook and her blog to challenge Clive Davis’s account of their working relationship in his new memoir, “The Soundtrack of My Life.” Clarkson claims the music mogul’s description of her “feels like a violation” and that...