Wisdom.Applied Wednesday: Branding a Blockbuster May14

Wisdom.Applied Wedne...

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New movies hit theaters every weekend, so who’s to say which films are bombs and which are blockbusters? Obviously, promotion, casting, budget and content (if you don’t have a story or a big name, what’s putting butts in the seats?), play factors, but are...

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Vanilla Ice loves  Teenage Mutant Ninja Turtles (and Kraft).     While Ice’s more controversial days are (likely) behind him, hiring any celebrity to endorse a product or brand seems like an even riskier venture these days than in the past thanks to the speed bad press can...