Subscribe vs. Own

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“The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model, and it might not be successful.” Steve Jobs famously made this proclamation to Rolling Stone in 2003. While it’s easy to smirk at inaccurate predictions about...

Trending News Monday...

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Last night, the 2014 awards season kicked off with the 71st annual Golden Globes. This Trending News Monday, we’re bringing you the highlights from last night’s award show from the winners to the most memorable moments. Big Winners The Hollywood Foreign Press Association awarded...

Wednesdays without Will: Television without Commercials Oct23

Wednesdays without W...

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Since before the original iPhone announcement, the Apple faithful have been waiting with bated breath for the tech innovation company to streamline the way we watch TV the way they did music and computing. Apple’s initial foray into the market with Apple TV didn’t captivate users the way...

Two Hispanic Ads for...

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These days, some advertisements appear in front of such a diverse market that they beg the question, do targeted consumers even know marketers are reaching out to them? Take Hispanic ads that appear in front of the general market or even ones that only play on Spanish-language channels–...

Wednesdays without W...

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Sunday night: television’s primetime. Notice how having “your shows” is no longer exclusive to lame couples and stay-at-home moms. Breaking Bad and  Dexter both conclude their series this month and have sent social media and blogs everywhere buzzing with their twists, turns and...