Wisdom.Applied Wedne...

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The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Throwback Thursday: ...

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Aside from being the sole credit card provider to actually work in Sochi’s Olympic Park, Visa does a great job dominating the Olympics: their ads play on nostalgic (or throwback, if you will) elements that have the power to resonate… as long as they pick up on the memorable...

Wednesdays without Will: Cash isn’t King Oct30

Wednesdays without W...

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Ever step inside a coffee shop or retail sore, order something and then realize you have no cash? Not a problem; you pull out your credit card or debit card and swipe. It’s an easy, painless transaction. Now have you ever been to a small boutique, a food truck or been with an on-call service...