Wisdom.Applied Wedne...

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The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Wisdom.Applied Wedne...

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Barton F. Graf 9000′s spoof of The Barbarian Group epitomized the ad industry—innovatively competitive. As advertising advances and competition becomes more and more fierce, agencies all around the globe try to keep topping their rivals by developing unique content that could appeal...

Wisdom.Applied Wednesday: When the Apps changed the Ads Apr02

Wisdom.Applied Wedne...

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This Wisdom.Applied Wednesday, we’re looking at Apple’s latest release and what it means for the advertising game.     Did Apple even imagine they would drastically change the advertising game when they introduced the iPhone back in 2007? Just two years after its...

Wisdom.Applied Wedne...

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This is one of those articles that starts as one thing and completely lands somewhere else, so just be warned. It is Wisdom Applied Wednesday, and my topic is Entertainment. I don’t know about you, but as a writer I like a few boundaries. Even within those boundaries, there is plenty to get...

Wisdom.Applied Wedne...

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True or false, you’re only as good as your tools? False, at least that’s that case with the U.S. speedskating team and their Mach 39 suits by Under Armour. The Team USA sponsors started off the Olympics promising, debuting the Mach 39 (marketed as the fasted speedskating skinsuit ever...