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The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Wisdom.Applied Wedne...

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The most popular sporting event in the world is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as colorful and...

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In recent months, Brazil has made international headlines with its ongoing public demonstrations in various cities across the country. Brazilians are taking to the streets in huge numbers to protest issues such as rising bus fares, political corruption and lavish spending on the upcoming World...